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October 20, 2004 -- The world's such a grim place these days that magazines have a moral duty to present us with a kinder, gentler view of the place. Modern Drunkard cover

That's why we read Modern Drunkard and The Chap.

Modern Drunkard is put out by a group of self-described "functional alcoholics" based in Denver,Modern Drunkard booze ad CO. The editor is Frank Kelly Rich, who has dedicated the mag to the art of unapologetic, stylish boozing. Rich's mission is to "take back the word alcoholic from the fascists. Soon it will be considered a compliment," he promises.

Our two favorite Modern Drunkard pieces so far are "Martini Madness" and the "When Drunks Ruled" booze ads that never were.


The Chap cover The Chap, a London-based quarterly for "Anarcho-Dandyists," "offers guidance to those cast adrift in a world of increasing vulgarity." The editors note that "By turning ancient rituals of courtesy and dress into revolutionary acts, the immaculately attired Anarcho-Dandyist can use the razor-sharp crease in his trousers to press home his advantage."

This will have the following effect: "Once presented with the dazzling sight of rakishly angled trilbies, gleaming brogues and exquisitely mixed dry martinis, hoi polloi's long-cherished nylon sportswear and strawberry milkshakes will suddenly lose their appeal."

We can only hope.







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